Our Story
A child's love that became a mission
Hi, I'm Brandon! I started this initiative with my mom back in 2018 when I was still in elementary school. My great-grandmother suffered from breast cancer and passed away before I ever had the chance to meet her.
We started this project in her memory and in honor of all the incredible women we know who have endured this disease and its treatment. Our dog Dash helps out too!
Since then, I've seen breast cancer touch even more friends and family — including my grandma in 2024, and my mom in 2025. Thankfully, they are both doing well now. That only deepens our commitment to this work.
Together, we partner with Mount Sinai Comprehensive Cancer Center in South Florida, delivering baskets to patients and taking a data-driven approach to continually improve what we include.
"Our mission is to bring comfort and emotional support to breast cancer patients — reminding them they are seen, supported, and never alone during their healing journey."— Brandon & Mom
Our liaison: Gail Brown at Mount Sinai has been our incredible partner since day one in 2018. We take a data-driven approach — gathering patient feedback and questionnaires to continually improve every basket.